Guides
Straight answers, no jargon.
What things actually cost, what the pricing pages leave out, and how to tell what is worth paying for. Written for owner operators, not for marketers.
How much is a Squarespace website?
Every plan and price checked against their pricing page, the transaction fees that really separate the tiers, and the struck through line that means monthly billing does not include your domain.
Hiring guideHow much does a web designer cost?
What web designers charge, why two quotes for the same site differ by ten times, and the seven questions to ask before you hire one.
Buying guideAffordable website design for small business
What cheap actually costs, what to refuse to pay for, and the five questions to ask before you hand over money.
Running costsHow much does a website cost per month?
What a website costs to run, maintain and own each month, and why the advertised monthly price usually is not monthly.
Pricing, straightHow much does Wix cost in 2026?
Every plan from free to $159 a month, plus the two things on the pricing page that change what you actually pay.
Buyer's guideHow much does a website actually cost in 2026?
Every option has a sticker price and a real price. DIY builders, freelancers, agencies and managed plans compared, including the three costs nobody puts on the pricing page.
More guides
Follow-up, reviews, AI and texting, answered straight.
How fast should you respond to a lead?
The honest numbers behind the five-minute rule, why answering and responding are different things, and a ten-minute self-audit that shows exactly where your leads go quiet.
Follow-upFacebook leads do not answer the phone. Here is what is actually happening.
You bought a contact, not a conversation. Why instant forms bring quiet leads, what actually gets them to reply, and the follow-up that turns them into booked work.
Follow-upMissed call text-back: what it is, what it costs, and when it is worth it
The plain math to judge the add-on agencies keep pitching, what the tools charge, and the one message that turns a dead voicemail into a live job.
ReputationHow to actually get more Google reviews as a one-truck operation
Reviews die because asking is one more task at the end of a job. The same-day text ask, the Google rules that protect your account, and how to make the whole thing automatic.
AI, honestlyShould an AI answer your business phone? What works, what breaks
Where AI answering genuinely works today, where it still fails, and the trust test to apply to any vendor before you let one near your customers.
Texting complianceWhy your business text messages get blocked (A2P 10DLC, explained simply)
Your texts show as sent and never arrive. What the carrier registry is, why unregistered business texting gets filtered, and what getting registered actually involves.
En españolCuánto cuesta una página web para contratistas en Estados Unidos (2026)
Los tres caminos reales con sus precios, lo que toda página de contratista necesita, y el costo que casi nadie menciona: lo que pasa después de lanzarla.
En españolAnuncios de Facebook para mi negocio de limpieza: qué esperar realmente
Lo que pasa de verdad cuando enciendes anuncios, el error número uno que quema el presupuesto, y cuándo todavía no deberías hacerlos.
Switching
Already paying for a website builder?
What each one is genuinely good at, what it leaves you to do yourself, and how to move without a day where your customers land on nothing.
The Squarespace alternative where somebody else builds it
Head to head with Squarespace, what they are genuinely better at, and how to move without downtime.
SwitchingThe Wix alternative where somebody else builds it
Head to head with Wix, including why the advertised monthly price is a year paid up front.
SwitchingWordPress is free. A WordPress website is not.
What a WordPress site really costs once you add hosting, a theme, plugins and somebody to patch it.
SwitchingKeep your domain where it is
You do not have to move your domain to change your website. How switching actually works.
For agentsStop renting your leads
A website and CRM in your own name for real estate agents, built for you and kept current.